Småfolk wins Bronze at the Junior Design Awards 2025 🥉

We are thrilled to announce that Småfolk has won the Bronze Medal in the Best Heritage Brand (for brands over 10 years old) category at the Junior Design Awards 2025.

This award recognizes our journey since 2005 – creating colorful children's fashion with hand-drawn prints, organic materials, and the mission to bring color and imagination back into children's wardrobes.

The jury particularly highlighted our ICONICS collection, launched this year:
“Småfolk’s ICONICS collection made a bold entrance this year with a range of playful prints and colours that kids and parents alike will adore. Designed with movement in mind, these pieces are made for every adventure, giving kids freedom to play and express themselves, while parents can feel assured that their little ones are comfortable all day long. Our panel loved that these timeless garments are made to last, to be loved and passed on. Really fun pieces!”

Further jury statements:
✨ „If you love your children to be dressed like the colourful icons they are, this is the brand for you!” – Saff Michaelis, Lifestyle Content Creator

✨ „Bright and colourful! Very soft material.” – Julie Vianey, Children’s Fashion Stylist

✨ „I love the retro feel of this collection and the delicious colour palette. Pure joy!” – Eleonore Crompton, Deputy Editor, Junior

A heartfelt thank you to our wonderful customers, partners, and companions – this award belongs to you as much as it does to us. 🌈💚

👉 More about the award here: Junior Design Awards