Privacy Policy

Privacy Policy at Småfolk A/S

We only collect personal data in cases where this would be relevant to us, and we only collect personal data if it is relevant to your activity at Småfolk A/S.

When collecting, processing and using your personal data, we always comply with all relevant legal provisions.

We only store your personal data for as long as we are either legally obliged to do so or for as long as it is relevant for the purpose for which it was collected.



Information we collect

If you want to purchase and receive a product or service from us, we need to collect certain personal data to complete the transaction and provide you with our services. We may use cookies to track the content of your shopping cart while you use our webshop.

We may receive information such as name, email address, postal address, delivery address (if different from postal address), telephone number, and payment information.

Småfolk A/S collects and processes your personal data when you do the following:


- Visit our website

- Make a purchase of our products

- Create an account

- Sign up for our newsletter

- Review our website

- Send us questions, complaints or feedback



The data controller

The data controller for the collection, processing and use of your personal data on www.smafolk.dk is Småfolk A/S, Industrivej 59, 4683 Rønnede, CVR no. 40453865



Basis and purpose of processing

We collect your general contact information such as name and address to deliver the product or service you have purchased from us. We collect your email address to send you an order confirmation and a delivery confirmation.

When you pay for your product or service, we collect your name, card data and IP address. The information collected in connection with the payment transaction is used and stored exclusively for payment processing and fulfilling the contract concluded. When making payments, some of your data will be shared with Shopify Payment, including information required to complete or support the payment, such as the total purchase amount and billing information.

Provided you have given us your consent during the registration process or on our website, we will use your email address to send a newsletter. You can subscribe and unsubscribe from the newsletter at any time. All newsletters also contain an unsubscribe link. If the processing of personal data is based on your consent, you have the right to withdraw your consent at any time.

If you do not wish to provide the personal data required to purchase a product, unfortunately you will not be able to purchase products from us on our website.

Your data (with the exception of your email address if you have consented to its processing for the purpose of sending offers) will be deleted 3 years after you have received your item or service.



Other recipients of personal data

We do not sell your personal data to third parties and do not transfer your personal data to third countries.

If you rate our website, your name and email address will be transferred to the review sites Trustpilot, Google and Facebook.

We host our website with Simply.com, Brandstoff Consulting and Tradede and use a payment system via Shopify Payment, which acts as our data processor. All personal data you provide on our website is stored in the data centers of Simply.com, Brandstoff Consulting and Traedes.

We use external companies as suppliers to provide our services in the best possible way. These external suppliers are data processors and, in certain cases, process personal data in connection with their provision of services to us. Our data processors only process personal data according to our instructions and in accordance with the legal requirements for data processors.

We have concluded data processing agreements with our data processors, which are our guarantee that they comply with the applicable regulations for the protection of your personal data.



Your rights

As a registered person, you have a number of rights, which we must ensure are fulfilled at all times. You have the right to request the following from us:
• To access and correct/amend your personal data
• To have personal data deleted

You also have the right to object to the processing of your personal data, and you have the right to lodge a complaint with a data protection authority.

If you no longer wish us to process your personal data or if you wish us to restrict the processing of your personal data, you can also send us a corresponding request to our email address info@smafolk.dk.